It is a non-profit organisation, established in September 2022 with the aim of coordinating, as Hub, the PNRR Extended Partnership project ‘CHANGES: Cultural Heritage Innovation for Next-Gen Sustainable Society’, in response to the MUR Call for Proposals D.D. no. 341 of 15 March 2022. As the Hub of the CHANGES project, the Foundation plays a role in bringing together the research activities carried out by the individual partners and Spoke, integrating complementary knowledge and disciplines to cover the entire cycle of cultural heritage: from the collection of multidisciplinary data, to their processing, to visualisation in phygital or virtual mode, to valorisation in terms of tourism. It acts as a reference interlocutor for Administrations and Institutions, offering solutions to decision-makers and promoting holistic models for the protection, management and valorisation of Italy's cultural heritage.