The spoke aims to work on the implementation of sustainable tourism strategies that protect and enhance the local cultural heritage while reducing the environmental impact of tourism activities. It aims to balance the management of natural and cultural resources with socio-economic benefits for local communities, promoting heritage conservation and the long-term well-being of visited areas.

The spoke aims to create strategic partnerships between government agencies, private organisations and local communities to develop and manage sustainable tourism projects. The aim is to integrate cultural heritage into local tourism so that all stakeholders can benefit economically and culturally. These partnerships aim to ensure an equitable and collaborative approach that maximises the positive impacts of tourism on host communities, promoting heritage conservation and the well-being of local people.

The spoke aims to promote inclusive governance models that actively involve local communities in decisions concerning tourism development and heritage management. It seeks to respect and enhance local traditions, improving the social and economic well-being of communities through participatory and collaborative strategies.