02
Creativity and intangible cultural heritage
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SPOKE 2

Goals

Spoke 2 focuses on the promotion of creativity and the enhancement of intangible cultural heritage. The aim is to develop innovative solutions that foster new forms of entrepreneurship and enrich the cultural landscape through performing arts, music, audiovisual media, design, fashion and crafts. This spoke also prioritises the preservation of linguistic heritage, encouraging diversity and multilingualism. By integrating sustainable practices in research, production and management, Spoke 2 aims to revitalise traditional cultural expressions by adapting them to contemporary contexts, ensuring their relevance and accessibility.
The main objectives include supporting the digital transition through the adoption of advanced technologies, promoting innovative and sustainable business models, enhancing the skills of creative professionals and encouraging practices that respect the principles of environmental and economic sustainability.

Intangible Cultural Heritage

Intangible cultural heritage comprises traditions, oral expressions, performing arts, social practices, rituals and knowledge related to nature and the universe, transmitted from generation to generation. Spoke 2 aims to preserve and adapt these traditions to contemporary contexts, ensuring their continued relevance and accessibility.

Digital Transition

The digital transition refers to the integration of digital technologies into all aspects of society, transforming traditional processes and creating new opportunities. It promotes the adoption of advanced technologies to enhance creativity and entrepreneurship in the arts and cultural sectors.

Sustainability

Sustainability involves practices that meet current needs without compromising the ability of future generations to meet their own needs by balancing environmental, economic and social considerations. Integrate sustainable practices into cultural research, production and management to ensure a positive and lasting impact on the environment and society.

SPOKE 2

Work Packages

Enhancing intangible cultural heritage: mapping and representation

WP1 focuses on mapping intangible cultural heritage in the performing arts, music, audiovisual media, design and fashion, including crafts and linguistic diversity.

WP1
Training in New Trades and Creative Professions

WP2 aims at the training of new trades, creative professions and entrepreneurship in the performing arts, music, audiovisual media, design and fashion, and crafts.

WP2
Digital Technologies for the Enhancement of Intangible Cultural Heritage

WP3 is dedicated to the development of new digital technologies and intelligent applications for the performing arts, music, audiovisual media, design and fashion.

WP3
Creative Incubators in the performing arts, music, audiovisual media, design and fashion, crafts and linguistics

WP4 creates a creative incubator for performing arts, music, audiovisual media, design, fashion, crafts and languages.

WP4
Stakeholder Engagement through the Performative Use of Innovations

WP5 focuses on stakeholder involvement through the dissemination of innovations, with a national and international reach. It horizontally supports the previous WPs in the design of content and exploitation of results also with collaborative productions with Museums, Archives, Theatres, Cinemas and Cultural Institutions.

WP5
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Activities
Dancing Cabiria in VR
Realtà virtuale
Antonio Pizzo
Letizia Gioia Monda
Nicolò Pilon
Digitalizzazione e valorizzazione dei fascicoli di revisione cinematografica
Cinema
digitalizzazione
Angelo Pietro Desole
Tomaso Subini
ChatGPT per il Patrimonio Culturale
chatbot
Patrimonio culturale
Bruno Surace
Luca Befera
Simone Natale
All projects
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Unione Europea Ministero dell'Università e della Ricerca Italia Domani CHANGES